Food Advertising to Children and Teens (f.a.c.t.s)
Sugary drink marketing to youth has made some progress but there remains much room for improvement. The research is clear. Sugary drinks are the leading single source of empty calories in young people’s diets and directly contribute to diet-related diseases including obesity and diabetes. In recent years, major beverage manufacturers pledged to develop and promote healthier drinks. Local communities and advocates launched public health campaigns to increase awareness of the negative health effects of sugary drinks. Policy makers proposed legislation and regulation to reduce consumption.
Three years after our first report, Sugary Drink FACTS 2014 examines the nutrition of over 900 drink products and quantifies marketing practices of 23 different beverage companies. We examine total exposure to TV advertising (beyond only those shown during shows regulated by CFBAI) for preschoolers, children, and teens and document other forms of marketing, including on the internet and in newer media like social and mobile media.
Evidence of Progress
This report examines the nutritional content of 18 popular brands of sugary drinks promoted specifically for children.
Children’s drinks often feature reduced-sugar and other nutrition-related messages on the package, but only careful reading of ingredient lists reveals added sugars, artificial sweeteners, and juice content.
Companies continued to advertise sugary drinks – including Capri Sun Roarin’ Waters, Sunny D, Tum E Yummies, and Hawaiian Punch – directly to children on TV and children’s websites.
Not all companies reduced sugary drink advertising.
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